Are you looking to expand your brand's online sales to the lucrative European and UK markets? Welcome to the era of Direct Injection Shipping. Trans-Atlantic trade continues to be a massive opportunity for North American sellers, but the logistics landscape has evolved.
For Canadian and US merchants, the "old way" of shipping individual parcels via postal mail is becoming too slow and unpredictable. The new standard involves three critical components: Airlift consolidation, bulk customs clearance, and local last-mile delivery.
Traditionally, Canadian and US sellers relied on two extremes: expensive express couriers or slow postal services. To compete in 2026, you need a hybrid approach.
This method involves consolidating hundreds of orders onto one flight, clearing customs in bulk, and injecting them into a local carrier network (like DPD in Europe or Royal Mail in the UK). This creates a domestic delivery experience for an international customer.
European customers trust their local carriers. By using a Direct Injection strategy, you can utilize DPD (a leading European carrier) for the final mile. This gives your Canadian brand the look and feel of a local European retailer.
The fastest way to lose a repeat customer is to force them to pay unexpected taxes at their doorstep. This is called DDU (Delivery Duty Unpaid).
To succeed in Europe, you must adopt a DDP model. This means you calculate and collect VAT and Duty at checkout, and pay it in bulk upon entry. Your customer receives the package without any friction.
Europe represents an e-commerce market estimated at over €700 billion. The UK, France, and Germany are the heavyweights. Interestingly, data shows that international shoppers often have a 15-20% higher average cart value than domestic shoppers.
Modern logistics is about more than just moving boxes. Google's helpful content updates and European consumers prioritize sustainability and data accuracy.
European consumers are highly eco-conscious. Utilizing a consolidated "Direct Injection" shipping method significantly lowers carbon emissions per package compared to individual express air shipments. Highlighting this "Green Routing" at checkout can increase conversion rates.
Incorrect customs coding leads to delays. We now utilize AI tools to scan your product catalog and assign the perfect Harmonized System (HS) code. This ensures compliance with new regulations like ICS2 (Import Control System 2), which mandates precise data before the cargo even flies.
Want the deep dive on regulations? Download our PDF presentation: Shipping to CETA Europe from Canada
Don't let logistics be the bottleneck of your growth. Consult with our team to build a custom direct injection lane for your brand.