Jet Worldwide is assisting Canadian businesses to grow their e-commerce sales and other exports to the EU. CETA covers virtually all sectors and aspects of Canada-EU trade in order to eliminate or reduce barriers. This translates into real benefits for Canadians and European e-commerce shipping - especially as it relates to duty free clearance of orders shipped via parcel express carriers.

EU Opportunity for Canadian companies

The European Union (EU) presents great opportunities for Canadian companies via duty free CETA access.

Thanks to the Canada-European Union Comprehensive Economic and Trade Agreement (CETA), trade barriers from Canada have been lowered.

Canadian companies benefit from the elimination of virtually all tariffs for Canadian origin goods. to Europe. CETA provides Canadian exporters access to any - and all - of the EU's 28 member countries.

Duty free access for Canada origin goods is especially important for high-value exports and after sales support. CETA’s rules encouraging production and shipping between the EU and Canada.


Disclaimer: The information in Jet Worldwide online content, including this post, is for general information only and is not intended to, constitute legal and/or tax advice.  All liability with respect to actions taken or not taken based on the contents of this site are hereby expressly disclaimed. The content on this posting is provided “as is”; no representations are made that the content is error-free.

Ship E-commerce Orders Direct to Europe

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VAT Rules for e-commerce Imports to the European Union

IOSS Processes and portal

E-commerce shipments valued under EUR 150 can be imported via One-Stop Shop (IOSS) processes that allow sellers and online marketplaces to charge VAT at the point of sale and remit it directly to the authorities.

  • If the IOSS is not used, the VAT will be charged to ecommerce customers by the importing carrier (plus an administrative/ pre-payment fee).
  • The Canadian e-commerce businesses and marketplaces will be able to register for a VAT account in only one EU country. Currently, sellers have to register in each country they sell and ship to.

  • Jet Worldwide provides exclusive access to IOSS registration for our clients shipping direct from Canada.

READ-MORE-VAT-to-EUVAT payment for ecommerce orders to EU

For details on IOSS and the otherEU’s VAT rules, visit: Publications Office of the European Union.

EORI Europe NUMBER GRAPHICEORI Number for Imports to European Businesses from Canada

While e-commerce shipments to individuals can benefit from IOSS process, shipments to businesses are subject to traditional processes with an EORI number being part of the data set required for customs entry.

The EORI number exists out of two parts:

  • the country code of the issuing Member State; followed by
  • a code or number that is unique in the Member State

Proof of Origin/. Gaining Duty Free to the EU for online orders

A formal certificate of origin is not required under CETA. Preferential duty treatment is based on a declaration that can included on the invoice or any other commercial document that accurately describes the goods.

  • For casual goods: (i.e. not for sale or for commercial use), the country of origin must be indicated on the air waybill and any accompanying invoice used for customs declaration.
  • For commercial goods: A statement of origin is required on the commercial invoice (or other commercial document) along with a detailed description and unit value of the originating goods.

Contact Jet's parcel logistics team for updates on shipping options direct European Union countries and the EU in general. Jet is building platforms to help Shopify, Bigcommerce and othe platforms for shipping to Europe.

Ship from Canada


Duty Free for low value online orders shipped to the EU

While orders shipped to Europe valued under €150 (around CA$220) can be imported to teh EU duty free, VAT will be assessed. VAT rates in Europe average around 20%. See section above or... Read our blog on payment of VAT for online orders shipped to Europe.

Canada’s Most Favoured Nation (MFN) tariff rates are generally applicable to European imports from Canada. Goods imported to Europe  that meet The Comprehensive Economic and Trade Agreement (CETA) rules of origin can benefit from preferential duty free import.  The MFN tariff rates of E.U. members apply to imported goods from Canada that do not meet the rules of origin (non-originating goods) under CETA.


Among the main changes are provisions of IOSS is that online marketplaces are deemed the "supplier" responsible for collection of VAT for online orders of up to €150. Contact our team for information on shipping direct and assistance with IOSS registration via Jet.

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EU post Brexit Distribution from Canada and the US

Historically, e-commerce operators have utilized London Heathrow as a main European gateway for customs clearance. Canadian and American businesses are now seeking alternative solutions in mainland Europe post Brexit.   

Brexit creates some gaps in Europe, andJet Worldwide can help via progressive programs as Paris CDG airport. Our partners are working with French customs to ensure high volume import parcel flows for free movement within the EU.

READ-shipping-to-the-UKCharles de Gaulle airport in Paris, offers the infrastructure and customs clearance solutions for companies based in Canada and the USA. Customs clearance can be arranged individuallyby shipment or over manifest consolidated clearance via secure data exchange processes.

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Free Trade Between Canada and the UK: From CETA to CUKTCA

Canada and the UK have an agreement to continue the preferential duty-free status enjoyed under the CETA via the UK-Canada Trade Continuity Agreement (TCA). The agreement gives both governments flexibility to implement tariff reductions during the period following Brexit and prior to legislative approval of a new agreement.

READ-shipping-to-the-UKThe Most Favoured Nation (MFN) tariff rates of the UK are generally applicable for imports from the Canada. Goods that meet  CUKTCA rules of origin can qualify for preferential duty free import to the UK. The MFN tariff rates of the UK apply to goods imported to the UK that do not meet the rules of origin (non-originating goods) under the CUKTCA.

Shipping Canadian Shopify Orders to the EU

Jet Worldwide is building international shipping solutions for Shopify, Canada's leading e-commerce platform. Building on Jet Worldwide’s decades of Canadian cross-border parcel shipping experience, our team is currently developing Shopify-integrated solutions for shipping to the entire European Union, allowing businesses to “self-fulfill” their orders.

See note above regarding IOSS and VAT payment for e-commerce imports to the EU.

For updates on the latest international shipping solutions for Canadian online orders, connect with Jet Worldwide’s e-commerce team.



Duty free and hassle free?

The power of CETA is beyond the simple elimination of tariffs and reduces the regulatory burden. For example, Canadian shippers can take advantage of duty free import without a separate certificate of origin. Canadian companies can get preferential duty consideration via a statement of origin on the the shipping documents rather than having to complete a separate certificate of origin.

jet-Canada-europe-ceta-vector-1-1Setting up distribution in the EU

Thanks to CETA, Canadian firms can establish EU subsidiaries more easily. The new regulations also streamline transfers between firms, making it simple for you to relocate skilled employees from Canada to the EU to perform their work.

Jet Worldwide provides Canadian companies local EU storage and distribution.

Having a local EU presence for more direct customer engagement and faster reaction to e-commerce online orders. Contact our logistics team to get information on low cost shipping to the EU from Canada and local EU distribution options.


Getting quote and logistics support for shipping between Canada and Europe

Jet Worldwide gives access to all companies seeking shipping quotes between Canada Europe for parcels pallets, and online orders.

Get A Shipping Quote and Support

Contact Jet: For a quote for shipping online orders, provide details including shipping volume, item(s) being shipped, average value and weight of each parcel. The more details the better :).

Advantages for EU companies in Canada

Jet Worldwide also assists European companies gain access to Canada. EU-based companies can establish manufacturing and other operations in Canada with direct access to the US market.


Shipping EU Origin Goods TO CANADA

Proof of origin requirements under Canada's free trade agreements

The value for duty amount for all of Canada's free trade agreements (including CETA) for which the proof of origin / certificate of origin is waived was changed to $3,300 CAD in July 2020. This change was made to harmonize the regulations with the new NAFTA/ CUSMA.

For imports not exceeding $3,300 to Canada, the requirement for proof of origin is waived. The requirement on the importer to maintain records (for example, commercial invoice and B3) applies even if the CBSA does not require a certification of origin or if a requirement for a certification of origin has been waived.

Helpful Link:

Sample Certification of origin:

I certify the goods contained on this invoice as qualify under the European Canadian Free Trade Agreement (CETA) as originating from ______________ / EU and that the information contained in this document is true and accurate. I assume responsibility for proving such representations and agree to maintain and present upon request, or to make available during a verification visit, documentation necessary to support this certification.

Note: The information in this blog is for general information only. Confirm your processes with your carrier and regulating authorities prior to shipping


CETA Country of Origin Declaration

As mentioned above, there is not a separate "Certificate of Origin " under CETA but rather a "certification of origin" which can be included onthe commercial invoice . If shown on a separate document, the invoice number and other shipping information should be referenced.

The great news for Canadian companies is that they can benefit from duty free CETA even for individual orders shipped direct via courier/ international parcels!


When an invoice lists separate items, the declaration of origin must clearly identify the goods in in which preferential duty treatment is requested. Canada customs/ CBSA recommends that the origin declaration states “Canada/EU” as per footnote 3 of the declaration (see below). It is best to check with the local EU customs importing country to understand their preferences are met.


Below is a sample statement of origin for a CETA origin declaration:

(Period: from___________ to __________)

The exporter of the products covered by this document (Customs authorization No…*) declares that, except where otherwise clearly indicated, these products are of ...preferential origin.

(Place and date)

(Signature and printed name of the exporter)

The origin declaration, the text of which is given below, must be completed in accordance with the footnotes below. The footnotes are for reference only and not part of the declaration itself:

  1. When the origin declaration is completed for multiple shipments of identical originating products within the meaning of Article 19.5, indicate the period of time for which the origin declaration will apply. The period of time must not exceed 12 months. All importations of the product must occur within the period indicated. Where a period of time is not applicable, the field can be left blank.
  2. For EU exporters: When the origin declaration is completed by an approved or registered exporter the exporter’s customs authorization or registration number must be included. A customs authorization number is required only if the exporter is an approved exporter. When the origin declaration is not completed by an approved or registered exporter, the words in brackets must be omitted or the space left blank. For Canadian exporters: The exporter’s Business Number assigned by the Government of Canada must be included. Where the exporter has not been assigned a business number, the field may be left blank.
  3. “Canada/EU” means products qualifying as originating under the rules of origin of the Canada-European Union Comprehensive Economic and Trade Agreement. When the origin declaration relates, in whole or in part, to products originating in Ceuta and Melilla, the exporter must clearly indicate the symbol “CM”.
  4. These indications may be omitted if the information is contained on the document itself.
  5. Article 19.3 provides an exception to the requirement of the exporter’s signature. Where the exporter is not required to sign, the exemption of signature also implies the exemption of the name of the signatory

CETA-CUKTCA-declaration of origin

See sample form to declaration of origin (Fillable PDF to download). Note that while the regulations do not mandate a specific format, it is recommended to include both a separate declaration form as well as a certification statement on the invoice (and other shipping documents) to ensure preferential duty free consideration at time of import.

The required origin declaration may be provided on an invoice or any other commercial document which describes the originating product in sufficient detail to enable its identification. In order to claim the preferential tariff treatment, importers must have in their possession the origin declaration completed by the exporter as well as any necessary permits.

It is important to understand that CETA applies to duty assessments. All goods - even those cleared duty free - are subject to taxes (Value Added Tax/ GST/ HST etc). See section above regarding prepayment of VAT for e-commerce orders.

VAT rates in Europe average around 20%. Here are some standard VAT rates to key EU Countries:

  • Austria: 20%
  • Belgium: 21%
  • Denmark: 25%
  • France: 20%
  • Germany: 19%
  • Italy: 22%
  • Netherlands: 21%
  • Portugal: 23%
  • Spain: 21


Many small companies are surprised to learn that even their Canada origin goods shipped via parcel carriers can qualify for duty free preferential treatment. CETA is designed to help small businesses in Canada and the EU develop closer economic relationships together. Contact Jet's team for shipping your Canada origin goods to France, Germany, Italy, Spain and all the EU.


Shipping from Canada to the EU via Jet Worldwide

  • Jet Worldwide is a trusted brand that has been providing international shipping solutions for over 35 years.
  • Jet Worldwide provides options for shipping between Canada and Europe for parcels, pallets and e-commerce last mile solutions (including assistance with IOSS registration for our Canadian clients).
  • Jet Worldwide offers transparency and world class logistics support. We are not shy about recommending alternative solutions as necessary.

Ship E-commerce Orders Direct to Europe

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Written by Timothy Byrnes