Canadian online merchants are gearing up for serve European customers and none more so than direct to consumer (DTC) e-commerce sellers. The European union has provided a new rule books that mandates registering and payment for VAT in advance of importing the goods to Europe. In exchange, goods can be transported border free across all EU countries.
European countries are implementing rules that make importing e-commerce more transparent and consistent across borders. For all orders, it is now mandated that VAT be collected at the point of checkout. Goods can then be cleared using a streamlined "green channel" for faster processing and, most importantly for e-commerce sellers, zero consignee fees.
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