When shipping international parcels, an important concept to understand is valuation. The declared value is a key determinant of the import process and duty assessment. Over declarations result in needless costs and under-declarations can result in significant fines and legal actions.


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Quick Summary: This guide covers the three pillars of duty assessment, the hierarchy of valuation methods (Transactional vs. CIF), and how to handle non-commercial shipments like samples.

Optimizing Value Declarations for International Shipping

Understanding valuation is critical for global logistics. It is one of the three core elements used by customs authorities to assess duty rates:

  • Value of the Goods: The monetary worth (detailed below).
  • Origin of the Goods: Where the product was manufactured.
  • HS Code: The specific Customs tariff classification.

Disclaimer: The information provided by Jet Worldwide is for general guidance. Always verify compliance with local customs regulations before shipping.


Useful Video: Declaring a Value for Shipping

🚀 Strategy: Use AI to Simplify Your Shipping

Modern shippers use AI to ensure 100% compliance. You can use an AI assistant (like Gemini) to help calculate your CIF Value instantly.

Try this prompt:

"I am shipping [ITEM] from [COUNTRY] to [COUNTRY]. The sale price is $[AMOUNT], shipping is $[AMOUNT], and insurance is $[AMOUNT]. Based on CIF rules, what is my total Declared Value for customs?"

Tip: AI can also help you find the correct HS Code by describing your product in detail.

What value declaration is correct for international shipments?

The gold standard is the Transaction Value: the actual price paid or payable for the goods. If you sold an item for $400 (including shipping), declare $400 and specify it as the "CIF Value."

Expert Insight: When shipping free samples or gifts where no transaction exists, you must assign a "Fair Market Value" based on similar goods. Never declare "$0," as this triggers an automatic customs flag.

Does a high value increase shipping costs?

While the value for customs doesn't change the base freight rate, it directly impacts insurance premiums (usually a percentage of the declared value).

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Why Customs might "up-value" your shipment

If the term "CIF Value" is missing, customs officials may use a formula to add estimated transport and insurance costs to your invoice value. This results in higher duty fees than expected. Always be explicit on your paperwork.



Primary Methods for Customs Valuation

When the Transaction Value isn't applicable, the World Customs Organization (WCO) mandates a specific hierarchy of methods:

  1. Identical Goods: Value based on the same items sold to the same country.
  2. Similar Goods: Value based on goods with similar characteristics.
  3. Deductive Value: Working backward from the resale price in the import country.
  4. Computed Value: Sum of production costs, profit, and general expenses.
  5. Fall-back Method: A flexible application of the previous methods.

Special Note: US Customs vs. The World

Unlike most countries that use CIF (Cost, Insurance, Freight), US Customs typically uses the FOB (Free on Board) value—which only considers the cost of the goods themselves. Understanding this distinction can save you 15-20% on US import costs.


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When shipping internationally, a common question we get is: “What value should we declare?” The declared value (along with HS classification) is the key factor in import duty assessment. Over-declaring leads to needless cost, while under-declaring risks fines, delays, or legal action.


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Value plays a pivotal role in international customs. It forms one of the cornerstone of import and export processes. The correct determination of the value for customs is essential. The value of goods is the basis for the calculation of customs duties, taxes, and fees. Additionally, value is an important data point used by governments. Trade policies, tariff rates, and trade agreements rely on a standardized valuation process.


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