In today's competitive global market of high duty rates, companies are constantly seeking innovative ways to reduce duty paid by finding methods to declare a lower value. In theory, a lower value equals a lower amount on which the duty rate applies, which directly translates to cost savings. This intense pressure, however, has unfortunately led to a rise in fraud and false narratives being shared regarding customs valuation. The valuation method most discussed, and often misrepresented, is the "First Sale" valuation method.
